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Riccardo Rebora

Iveco spa
Trasporti, Infrastrutture e Logistica
Ruolo: New Media Manager
Area: (responsabile) ICT - Digital & New Media Management

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Riccardo Rebora

Chi è: Iveco New Media Manager presso CNH Industrial: Worldwide brand development responsible for: digital activities, lead management and social media management. I'm in charge of: - development and management for all web activities (website, landing pages, newsletter, DEM...) - lead management: starting from generation (both SEM and SEO) up to nurturing and feedback collection activities (CRM tool) - social media management. Main results achieved: - Lead generation and CRM systems roll-out on European major markets - Lead efficiency improvement - Social media strategy definition and implementation.