Area: COMUNICAZIONE > Marketing Management
Lara has more than 20 years of experience in managing international teams to create world-wide communication and marketing campaigns that struck a chord into mass targets and corporate environments. She was Head of Global Marketing and Brand at EXPO MILANO 2015, where she mastered digital marketing and corporate sales. Lara has been a Marketing Director in General Electric, MBDA, Finmeccanica, Biesse. She is now Head of Marketing, Partnerships and Operations at HYPE STARTUP FOUNDATION.