DESMA is an Initial Training Network in the area of Design Management funded by the European Commission's Marie Curie Actions (FP7). DESMA is the "+" in design + management because we are rethinking what design management means. DESMA moves beyond traditions of applying design to management and management to design to find new spaces where design and management overlap and pollinate each other. DESMA's mission is to engage academia and practice in rethinking how the combination of design and management can drive innovation, competitiveness and social progress in new ways. DESMA is a trans-disciplinary network of 12 researchers, 4 universities and 8 industry partners. We want to build a vibrant and sustainable community across Europe of high quality research in the intersection of design + management to be driving the discussions on the future of the field, to exchange knowledge and to support collaborations between academia and practice. Starting from a core network of 12 researchers, 4 universities and 8 industry partners, we seek to build a vibrant and sustainable community across Europe of high quality research in the intersection of design + management to be driving the discussions on the future of the field, to exchange knowledge and to support collaborations between academia and practice. Founded in 2012, the DESMA Network began by connecting with the design management community in Europe. Since then, the Network has brought together some of the best and brightest researchers and practitioners from around the world to help shape the future of this promising arena of practice.