INFORMAZIONI


Veronica Ferrari

Yam112003
Cinema, Musica e Spettacolo
Ruolo: Head of Strategic Business Development
Area: Sales Management

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Veronica Ferrari

Chi è: My working experiences that have shaped my career path, have allowed me to develop different skills in management and company strategy implementation through my work in business development and crossmedial development projects. My background spreads from balance sheet analysis, licencing, project management, marketing and communication. I believe to have specific knowledge managing interpersonal relationships, strong problem solving skills, excellent communication, negotiation and bargaining skills, the ability to achieve Company's goals with commitment and precision, the leadership propension and team working and taking leadership roles The dynamism, flexibility and professional activism, completed in complex organizational contexts combined with my strong motivation to develop my professional growth in dynamic and cutting-edge Corporate reality, cause a great desire to invest my resources towards what creates value for the company and its employees. In RCS MediaGroup, Responsible for: Profit and loss Lei tv: including negotiations with production companies; budget overview for internal productions; contracts management for all operations. Marketing, communication and digital activities for Lei tv, including on air, web and press campaigns; on the ground events; co-marketing with clients and sponsors; development of websites to support the channel and its main shows; viral marketing. www.leitv.it www.facebook.com/Leitv www.youtube.com/leitv www.tutti-uguali.it/ Operations and technical support for all Digicast TV channels (Lei, Yacht & Sailing, Caccia & Pesca, Dove) including the management of internal facilities (TV studios, editing lines, etc.); on air promotion and dubbing services. Support of GM for business development and strategies: planning and launch of new channels; seeking new digital opportunities; ongoing analysis of Italian and foreign media scenario.