Chi è: I founded Mediatyche after 14 years of experience in PR and communications agencies, bringing my passion for media relations and my experience with leading brands. Mediatyche together with its partners is able to provide companies interested in communications with 4 parallel core business areas (media relations and social media relations, marketing, events, lobbying). I'm responsible for media and social media relations, providing senior strategic counsel, thought leadership program development, top tier media relations, corporate positioning and message development. Mediatyche is specialised in communications for clients in Environment, IT, Healthcare, Automotive, No Profit and Politics. In my past experiences I managed corporate and product communications for different clients: - consumer: Facebook, TomTom, D-Link, Parrot, QVC, etc. - b2b markets: Prima Industrie - brand Prima Electro, IBM Internet Security Systems, Rockwell Automation, IPC, Xing, etc . I personally launched in Italy TomTom, Parrot, QVC and XING.