INFORMAZIONI


Giuseppe Leozappa

Kaizeen srl
Comunicazione e Marketing, Web Agency
Ruolo: Head of communication and digital marketing
Area: (responsabile) Communication & External Relation Management

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Giuseppe Leozappa

Chi è: Digital native, I was always fascinated by digital communication and new technologies, working since 2008 in web marketing and communication. I am specialized in building, developing and driving web strategies and communities around brands in order to manage customers, increase prospects' engagement and, most important, listen to them. 90% of consumers do not rely on traditional advertising and that 78% trust peer recommendation (Mark Burgess, TEDx) . Communication network is the new frontier for brands. All you have to do is believe. I have deepened my skills in web 2.0 tools, social networking, blogging, newsletters, web analytics, website management and usability. I have good research skills and ability to synthesize information and create meaning from complex information.