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Paola Vercesi

Chi è: I am a marketing and communications analyst and a data storyteller: it is a new breed, away from your usual idea of a marcomms professional. A couple of highlights of my career are the launch of in the Italian market and the direction of a strategic event to celebrate the 60th Anniversary of Ferrari. Then, around the 20-year mark, I felt a call for a more scientific approach to marketing and I decided to upskill in data analytics. Recently I completed a Postgraduate Diploma in Science in Data Analytics at the National College of Ireland with first class honours and I immediately put my skills at work when I successfully developed and deployed a business intelligence model for Microsoft Advertising EMEA to measure the effectiveness of their events. Now I want to make a difference in a visionary company that is ready to thrive on the combined value of my marketing expertise and data science knowledge. How does that resonate with your organisation?