Chi è: Marketing Manager at Esri Italia, managing a team focused on execution of the marketing campaigns, events and communication in Italy, lead generation, sales acceleration activities and customer database management. Responsible for marketing programs execution with the goal to generate, influence and accelerate demand in the market. Working with a strong team of internal and external resources, developing and implementing a wide variety of marketing communications projects. Developing strategy of Communication Plan according to the Corporate/HQ guidelines Developing, planning and executing advertising campaigns coordinating external agencies (creative and media). Planning, managing and executing all PR activities (Corporate, products launch, press event, press tour) . Liaising constantly with Sales and Presales group and Marketing Counterparts. Developing company Web Site and Social Network activity and managing all web marketing tools.