Chi è: Incisive, analytical Commercial & CRM Manager, responsive to Customers in a customer centric point of view. With many years of international experience in Trade Marketing (BtB), Direct Marketing (BtC) and E-Commerce (BtC) of big Multinational Companies in 4 different European countries (Italy, Germany, France, Switzerland). Leadership of cross-functional and international team to achieve the Business Objectives. Expert also in international Start-ups and New Business's launches. Strong knowledge of Analytics used to propose successful Marketing Strategies in a very target oriented way (good balance between strategical vision and operational workflow).